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Director Multi-Cultural Marketing - 08/18/09 |
| Company Name: |
Sara Lee
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| Job Title: |
Director Multi-Cultural Marketing
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| Job Type: |
Advertising / Marketing
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| Company Website: |
Visit This Company's Website and Learn More About This Job
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| Job Location: |
Downers Grove, IL
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| Job Description |
Position Summary:
A strategic partner to the marketing brand teams by directing the national Multicultural Marketing activities for the entire portfolio of products in North America. Develop long and short term strategies, marketing plans, advertising and sales promotion programs that will achieve corporate profit, volume and share objectives. Direct the activities of advertising agencies. Lead the execution of multicultural strategies and initiatives through a matrix organization.
Essential Duties and Responsibilities:
* Creatively identify opportunity areas for growth by effectively using market research and competitive intelligence.
* Develop and maintain a deep understanding of the multicultural market.
* Lead the development of an integrated communication strategy for all multicultural activities, integrating communication across all channels.
* Drive the strategic and tactical planning process with clear success criteria for each activity's contribution to the overall financial goals.
* Frequent involvement at all stages of all multicultural initiatives, from campaign strategy development to creative execution.
* Monitor performance measurements to ensure sales volume, share and profit objectives are accomplished, recommends and implements corrective actions. |
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| Job Requirements |
Qualifications
* Masters degree (preferred) and 8-10 years experience in brand- and/or consumer activation required. Specific recent Multicultural (emphasis on Hispanic) experience is a must. Consumer/Food products experience in a brand focused environment preferred.
* Ability to demonstrate and apply to the business a deep understanding of the multicultural marketplace, including demographic trends and issues, consumer behavior and cultural dynamics.
* Strong cross-functional leadership background, collaborative attitude and experience in working in matrix organizations.
We make it our mission at Sara Lee to "Simply delight you...every day." Our brands make up one of the world's best-loved portfolios of innovative food, beverage, household, and body care products. Our leading, trusted brands include Ambi Pur, BallPark, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee, and Senseo. Collectively, these brands generate more than $13 billion in annual net sales as they delight millions of consumers every day in approximately 200 countries around the world. The global Sara Lee team consists of 44,000 employees.
At Sara Lee, we believe that careers are as unique as individuals. That's why we offer employment opportunities that give you ownership of your career. With the resources of a global corporation and direct responsibility to make it happen, you can be confident that you'll always be able to perform your best and be recognized for it. At Sara Lee, the difference is you.
The Sara Lee compensation program is designed to provide you with comprehensive, flexible benefits that enable you to select those features that best fit your needs. Our benefits include, but are not limited to: medical, prescription drug, dental, vision, life, short and long term disability, retirement plans, and tuition reimbursement.
An Equal Opportunity / Affirmative Action Employer |
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| Job Status: |
perm
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